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Good Field

This assignment was for a fictitious organic grocery store “Good Field” that needed an entire identity system designed, which included name, logo, stationery (letterhead, business card, envelope), website homepage prototype, three print items, and accompanying uniform and shopping bags. The solution is intended to be appropriate, creative, conceptually interesting and visually dynamic.

This project included general research in conjunction with a brand audit within the organic grocery store business category, this research helped define the basis of the business through the understanding of existing competitors in the same market. Last, the project was presented with a branding strategy and deliverance of all identity elements.

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